Content marketing is a strategy where businesses create and share valuable, relevant, and consistent content to attract and engage a specific audience. Instead of directly promoting a product or service, content marketing focuses on providing useful information, entertainment, or insights that help potential customers solve problems or meet their needs. This could include blog posts, videos, social media updates, podcasts, infographics, and more.

The goal is to build trust and credibility with the audience over time, which can lead to stronger relationships and, ultimately, sales. For example, if a company sells fitness equipment, they might share workout tips, healthy recipes, and exercise routines. This helpful content draws people in, making them more likely to choose that company when they’re ready to buy fitness products. Overall, content marketing is about creating meaningful connections by offering value rather than just advertising.