Google Ads is a controllable means of internet advertising that enables various business organizations to place advertisements about their products and services on web sites belonging to Google and other companies. When a person goes onto the Google search engine and types ‘best shoes,’ for example, businesses can pay so that their adverts appear at the top of the Google search results. The search results are accompanied by the following notice: ‘Sponsored links’ or ‘Which are Ad links’.

Google Ads is a broad platform that provides its users with the advertising campaigns in non-text formats as well, such as banners that can be shown on sites, You tube, and even mobile applications. The advertisers select phrases that describe their business that they wish people use when searching for those and such advertisements appear. CPC is what they call money paid for only ads that are clicked.

Using Google Ads, companies can reach defined audiences by targeting every age groups, region or even interests, provided the right individuals are exposed to their ads. It is also convenient in that one can determine how much he/she wants to spend and what she/he wants to achieve.

In the nutshell, Google Ads allows businesses to deliver targeted online advertisements to users who might be interested, regardless of Google Search or who is on any other website. It is of utmost importance in digital marketing, as it plays a critical role in generating sales and traffic.

Search ads are the commercial advertisements displayed on top of the non-organic or paid search engine result pages for certain keywords. These keywords are auctioned by businesses looking to promote their products and services, and the advertisement appears on the searched term whenever it is queried by a user.

Geographic targeting local ads are advertisements shown to people in certain geography. They assist businesses in capturing customers in the vicinity for example advertising a restaurant to people living in the city. These kinds of ads are mostly found in search engines, social media or and app and they aim at bringing local customers to concrete premises.

Display adverts are executed as visual advertisements and shown on various websites, apps or social media. They often consist of a picture or video or a banner and are meant to capture attention while one is engaged in some other activity online. Display ads aim for internal audiences and are more visual focused compared to search ads.

An advertisement video is a moving visual aid to convey information to the audience over the internet on various video content networks as YouTube and social media. This aids the companies to market its products and services involving vivid still or moving pictures and sound within a limited and precise time. Such promotions help improve the recognition of the product among potential users and boost sales.

Local ads are quite popular as they are primarily meant for a certain area or region such as a city, neighborhood or town. These ads enable businesses to reach the potential customers in the vicinity of the products or services being offered, like a bakery or hairdresser. Such advertising is done on search engines, social media or even applications recommending such local businesses.

Shopping ads are online ads that show products with images, prices, and store information directly in search results. When people search for a product, these ads display relevant items, making it easy to compare and shop. They help businesses showcase their products to potential buyers and drive online or in-store sales.